Silva, Heloísa Helena Duarte, and Jose Abel de Andrade Baptista. “The Unification Process of Marketing and Innovation Management in Organizations”. Revista de Casos e Consultoria 12, no. 1 (December 17, 2021): e27493. Accessed May 17, 2024. https://periodicos.ufrn.br/casoseconsultoria/article/view/27493.