BEYOND THE BIG MEDIA

HOW ARTIFICIAL INTELLIGENCE RECONFIGURES THE DISPUTE OVER NARRATIVES IN BRAZILIAN POLITICS

Abstract

This article explores the role of Artificial Intelligence (AI) as a political communication tool for the left, seeking to circumvent the narrative control of traditional media and the far-right in Brazil. The research analyzes how AI has been used to construct alternative narratives, amplify the voices of marginalized groups, and demystify hegemonic discourses. To this end, the research examines the challenges and limitations of this technology, such as algorithmic manipulation and the spread of fake news. The study's methodology included a literature review and case study analysis. In its conclusions, this text argues that, despite the risks, AI offers transformative potential for progressive forces, enabling the construction of a proactive discourse focused on concrete proposals for social and labor struggles, rather than limiting itself to a reactive stance. The key to a promising future, according to the article, lies in the ethical and responsible development of these tools.