The image of the tourist destination as a tool for two digital influencers

Abstract

This article discusses the advent of the internet in recent years and the role that digital influencers have played in promoting tourist destinations. Their ability to reach a wide audience and engage followers has led many brands and tourism organizations to leverage their influence to promote their destinations. Thus, this study aims to exceed the impact that digital influencers have through the perceptions of images within their social networks. In this context, the image of the tourist destination plays a crucial role in the attractiveness and success of marketing strategies. In terms of the research strategy, we employed bibliographic research and analysis of case studies. The methodology adopted included a systematic review of the literature, focusing on scientific articles, research reports, and materials related to the topic. The results reveal that digital influencers have the ability to shape the image of a tourist destination through their posts and content. By sharing experiences, tips, and recommendations, they influence their followers' perception of a particular destination. Additionally, influencers can also contribute to the creation of narratives and storytelling around the destination, adding emotional and aspirational value to tourist experiences.