PERCEPÇÕES SOBRE CORPO E EMOÇÕES ENTRE CONSUMIDORAS CRÍTICAS ANTICAPITALISTAS

Abstract

This article aims to discuss, based on the narratives of a group of critical anti-capitalist female consumers, the centrality of affects and emotions in the construction of perceptions about bodies, in processes of political consumption. To this end, we analyze three types of “fitting” and “accommodation” tactics: first, between a type of discourse about the body that claims the essential status of “nature” and the strategic role of this body in positioning subjects as critics; second, between rationalization narratives of the consumption process as the morally adequate path to the critical movement undertaken and consumption practices crossed by positive emotions such as pleasure and the appreciation of playfulness; and finally, the centrality of emotions in the construction of a complex arrangement that seeks to accommodate the two previous types of “fitting”, “accommodation”, that is, between the claim of a body endowed with natural knowledge and the deliberate construction of new subjectivities in relationships with objects and people in the context of critical morality. The data presented were produced from the ethnographic experience carried out between 2020 and 2022 with subjects participating in a “social lab” process dedicated to discussing consumption alternatives, part of a movement created due to the COVID-19 pandemic.