MEASURING THE SUSTAINABILITY OF CORPORATIONS WITH THE BM&FBOVESPA'S ISE BRAND, USING THE GSE GRID MODEL
Abstract
Endogenous and exogenous stakeholders are pressing corporations to implement sustainability initiatives. Thus, sustainability should reshape their activities. In Brazil, corporations regarded as examples of sustainability are associated to BM&FBOVESPA’s Índice de Sustentabilidade Empresarial (ISE). This way, this study aims to analyze corporations with the 2012 ISE brand, and evaluate the level of corporate sustainability according to Callado’s (2010) independent model Grid de Sustentabilidade Empresarial (GSE). This is an applied research with a qualitative approach; the technical procedures reflect a secondary documentary research which included 34 corporations. So it is stated that 76.53 per cent of the ISE-branded corporations fit in satisfactory sustainability, and 23.47 per cent are very close to sustainability, and no ISE-branded corporations were found to be unsustainable.
Keywords: Corporate sustainability. Sustainability index. Company sustainability indices.
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