ORGANIZATIONAL IDENTITY IN ORGANIZATIONS OF PARTICIPATORY MANAGEMENT: A CASE STUDY DESIGN RECA

Abstract

This study concerns how is the phenomenon of Organizational Identity in organizations with participatory management model. To this end, we present a case study of the project RECA (Forestry Economic Joint Venturer and Compacted), an association of producers located in the region of Ponta do Abuna, between the states of Rondônia and Acre. We sought to know the identity of that organizational design and verify the same relationship with the decision-making processes and communication. We used literature and how qualitative approach with field research and direct contact with the population. Data collection was through empirical observation, analysis of documents of the association, informal conversations and semi-structured interviews with different stakeholders involved. The analysis of information obtained confirms the idea that the process of identity construction in nonprofits occurs in a peculiar way. In participative management people tend to feel part of the organization and the links show identity is stronger than in other types of corporation. There was also a close relationship between organizational identity and power relations within the organization, which interferes with the flow of communication and decision making.