ANALYSIS OF THE ENTREPRENEUR PROFILE SOBRALENSE REGARDING YOUR PERSONAL INVESTMENT

Abstract

This paper analyzes the profile of the entrepreneur Sobralense and its applications, and we sought to verify the means used by investment entrepreneurs Sobral: savings, CDB / CDI, real estate, pension plans and actions. We used literature and how quantitative approach was adopted, which translates into numbers perceptions of entrepreneurs and information collected, and sorted and analyzed using the mathematical and statistical techniques to establish the relationship between the theoretical model and research data observed in the field. The analysis of data was done through 80 questionnaires in a universe of 2989 companies, whose margin of error is 11%. After analyzing the data we found that 39% of entrepreneurs investing in real estate and then immediately have to invest 30% in savings, thus showing that the preference is still for investment properties. There is a concern among young people with retirement, as 33% of entrepreneurs who are aged 30 years investing in private pension plans.