CAMERON ENTERPRISE

Authors

  • Ana Patrícia de Oliveira Silva Universidade Federal do Rio Grande do Norte
  • Max Leandro de Araújo Brito Universidade federal do ABC

Keywords:

Negotiation. Marketing. Construction.

Abstract

The case deals with the enterprise Cameron Enterprise, highlighting issues around the purchase of new land that is very important for the company to continue with its good performance in the market and stay renewed and strengthened, thus gaining more power against competitors. Reading fosters reflection on negotiation strategy.

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References

DAVIS, M. M.; AQUILANO, N. J.; CHASE, R. B. Fundamentos de administração da produção. Porto Alegre: Bookman, 2001.

CHURCHILL, Jr. G. A.; PETER, J.P. Marketing: criando valor para os clientes. São Paulo: Editora Saraiva 2000.

KOTLER, Philip. Administração de Marketing. São Paulo: Editora Atlas, 1996.

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Published

01-02-2014

How to Cite

SILVA, A. P. de O. .; BRITO, M. L. de A. . CAMERON ENTERPRISE. Revista de Casos e Consultoria, [S. l.], v. 5, n. 1, p. e513, 2014. Disponível em: https://periodicos.ufrn.br/casoseconsultoria/article/view/22583. Acesso em: 22 jul. 2024.

Issue

Vol. 5 No. 1 (2014)

Section

Cases