THE APPLICATION OF PROJECT MANAGEMENT TO ENTER A UNIVERSITY INCUBATOR

Abstract

The purpose of the article is to introduce a company that has used some project management requirements to enter a university incubator. The incubator aims to increase the likelihood of success of a good idea, through technical assistance becoming business accelerators. Through an exploratory research, with intensive direct observation (unsystematic - with unstructured interviews), a qualitative approach with documental research of secondary sources constructed a case study (exploratory and descriptive research), describing the complexity to enter an incubator not only to guide the startups in the most diverse subjects, but on their way to success and potentially win the investor, this way the requirements are many, through the tools of project management made possible a greater visualization of its scope, sponsor roles, project description, objectives, justifications, constraints and assumptions, specifying the main deliverables and application of the Business Canvas model. It was noticed that the systematics applied in the university helped, and much the development of the idea to be presented to the incubator, where it facilitated its organization and entrance in INCAMP (Incubadora UNICAMP), currently the companies are looking for sponsors for their idea.