INFORMATION AND COMPETITIVE ADVANTAGE IN ORGANIZATION OF FURNITURE AND ELECTROMETERS

Abstract

The present research aims to analyze the application of the concepts related to Information Systems and Information Technologies as strategies for competitive advantage in an organization of the furniture and household appliances sector. To do so, a literature review dealing with outsourcing of IT, investment assessment and information technology selection, followed by a qualitative, exploratory research application, consisting of observation and application of an unstructured interview script with a member of the organization, possessing all the information required for the depth of the investigation. The analysis of the application of the concepts indicates that the company has no concern with the evaluation of the investment. In this way, it concludes that the company does not adequately plan Information Systems and Information Technologies often preventing its use as strategies for competitive advantage.