LEAN STARTUP: THE STARTUP MANAGEMENT METHOD

Abstract

This article carried out the study with the reference authors about the theme startups. The objective was to deepen and study the methodology used to manage these, the Lean Startup methodology. The concept of startup was presented, demonstrating its characteristics and applications. From this understanding, light has been shed on how to manage and develop products / services with great potential for scalability, but that have not yet developed their business model. In this way, concepts such as: MVP (minimum viable product), an initial version of a product or service that can validate a business model; pivot, the ability to change strategy according to how the market returns; and Model Canvas, a dynamic version of the business plan, where the approach presents the key points of the enterprise and can be easily adapted to the needs of the entrepreneur. The management methodology is based on the Toyota Lean model that aims to eliminate waste in the production chain. The Lean Startup model also works on the perspective of eliminating losses, but its focus is intended to eliminate the damages caused by the creation of a product or service that the market does not want. This research has brought briefly how entrepreneurs may be using new tools to validate their initiatives in uncertain environments. Always acting on the market's perspective and the feedback received in all phases of the creation of the idea until reaching the IPO – Initial Public Offering. We used a bibliographical research, which shows that the method is a great success factor for startups to become solid companies that can stay in the market for a long time.