TEACHING CASE – THINGS HAVE WORKED THAT SOON, IN IMPROVISION

Authors

  • Andréia de Araujo de França Centro Universitário do Rio Grande do Norte
  • Maria Valéria Pereira de Araújo Centro Universitário do Rio Grande do Norte

Keywords:

Professionalization; Planning; Organization; Control; Family Business.

Abstract

Mr. Luis managed for 29 years carries on business reformer upholstery without the Atelier Milenium had an organized system of registration and control of data, ie, never measured how much profit or loss reaches the end of financial year, or quality of service compared to competitors, never made any kind of advertising your services, among other key to the survival of any activities organization. This case is reported by the point of view of the Ananda, daughter of Mr. Luis who now has the task of develop a company starting almost from scratch, describes a legitimate situation, which began in the second half of 2014 in a company retirement upholstery. The acquired data and information services are the primary character, participation and observation techniques being used. This real case can serve as a basis to conduct discussions in classrooms in graduate and undergraduate programs that deal with topics related to Administration.

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References

CHIAVENATO, Idalberto. Gestão de Pessoas – O Novo Papel do Recursos Humanos na Organização - Rio de Janeiro : Campus, 1999. P. 176 e 317.

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GITMAN, Lawrence J. Princípios de Administração Financeira. São Paulo: Harbra, 2010.

LEUTHESSER, L.; KOHLI C. Corporate Identity: The Role of Mission Statements. Business Horizons, Greenwich, v. 40, n. 3, 1997.p.59

ROCHA. C. H. M. A profissionalização da gestão das empresas familiares num contexto de mudança: um estudo de caso no setor têxtil. Revista Múltipla, Brasília, n. 7, Dez.2001.

VIANA, João José. Administração de materiais. São Paulo: Atlas S. A. 2002.

Published

17-11-2019

How to Cite

DE FRANÇA, A. de A. .; DE ARAÚJO, M. V. P. . TEACHING CASE – THINGS HAVE WORKED THAT SOON, IN IMPROVISION. Revista de Casos e Consultoria, [S. l.], v. 10, n. 1, p. e10114, 2019. Disponível em: https://periodicos.ufrn.br/casoseconsultoria/article/view/23438. Acesso em: 23 jul. 2024.

Issue

Section

Cases