MEDIAÇÃO CULTURAL, ALTERIDADE E CONSUMO NOS PERFIS DAS INFLUENCIADORAS DIGITAIS @BLOGUEIRADEBAIXARENDA E @THALLITAXAVIER

Abstract

The article aims to understand how the profiles @blogueiradebaixarenda and @thallitaxavier, spread  lifestyles arising in the context of wealthier groups of society - minimalism and veganism, respectively - appropriating and adapting these ways of life to their social universe of origin. In this course, the elements triggered for this "translation" were observed - where consumption plays a prominent role by the very nature of the theme - identity constructions, involving the meanings and negotiations of the being "low income" in a flow of cultural mediation. Through ethnographic research was analyzed a series of videos on Yutube called "Low Income Minimalism" and content about veganism on TikTok and Instagram. Among the results, resignification of lifestyle to the low-income social universe and the role of online content producers as "translators" between two worlds.