O CONSUMO DA CULTURA POP EM UM COLETIVO JUVENIL

Abstract

This article is the result of research carried out between 2013 and 2015, the result of an ethnographic investment regarding the sociabilities of a youth collective located in the city of João Pessoa (Brazil, PB). Its participants consolidate the affirmations of links with the consumption of pop culture involving a series of cultural practices. Being a term given by the interlocutors, pop culture becomes the driving force of collective and individual actions, revealing authentic and differentiated ways of dealing by these actors who, by appropriating the consumption of these goods, reveal in the spaces of the city lifestyles, constructions identity and group maintenance. From an ethnographic approach, we sought to understand consumption as a creative potential in which some youth cultures, having the role of consumers and producers, exercise strategic positions in the face of choices of goods that open up inventive possibilities, maintaining their own social dynamics. By having this research conducted by the forms of manifestations and lifestyle of youth cultures, it was understood that consumption emerges as an inventive capacity to have a voice and to be recognized by society. When interpreting the consumption of products belonging to pop culture, from the point of view of the members of Studio Made In PB, it was observed that the goods consumed are part of a social dynamic of sharing.