OMEGA DENTAL: MARKET STUDY OF COMPOUND

Abstract

The present study aims to investigate how the Omega Dental (fictitious name) implements the marketing mix marketing. The compound takes into consideration the product, promotion, price and place, enabling the integration of company management to improve the operation of its procedures. In a case study of descriptive and qualitative, using semi-structured interviews. It was observed that the company offers various services dental in nature, primarily orthodontics; governs your marketing campaign based on the annual calendar of city events Mossoró, where it maintains its headquarters, and serves an audience, the vast majority (80 %) for adolescents and young adults, seeking improvements in oral health. Finally, it was found that the Omega Dental operationalizes your marketing mix marketing through a company specializing in marketing of dental clinics based in the state of Pernambuco.