RIBEIRA BAR

Authors

  • Adriane de Morais Ferreira Universidade Federal do Rio Grande do Norte
  • Max Leandro de Araújo Brito Universidade Federal do ABC

Keywords:

Marketing. Bar Attracting customers.

Abstract

The case deals with the Ribeira Bar, which is characterized as a medium-sized bar, located in the traditional and oldest neighborhood Christmas Ribeira. Due to its location, its audience is different, with rustic decor provides a cozy and relaxed environment to its customers. With the reading has some thoughts, such as the definition of business focus, increased income disclosure forms, attracting potential customers.

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References

CHURCHILL, Jr. G. A.; PETER, J.P. Marketing: criando valor para os clientes. São Paulo: Editora Saraiva 2000.

KOTLER, Philip. Administração de Marketing. São Paulo: Editora Atlas, 1996.

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Published

01-04-2014

How to Cite

FERREIRA, A. de M. .; BRITO, M. L. de A. . RIBEIRA BAR. Revista de Casos e Consultoria, [S. l.], v. 5, n. 2, p. e523, 2014. Disponível em: https://periodicos.ufrn.br/casoseconsultoria/article/view/22587. Acesso em: 7 jul. 2024.

Issue

Vol. 5 No. 2 (2014)

Section

Cases