THE IMPORTANCE OF NAMES FOR PRODUCTS

Abstract

This article aims to show that a name is not merely something that refers to the products, but rather something that influences the billing. The methodology used here is based on two case studies on companies already renowned in the field of soft errors they committed similar but distinct, one changed the name of a product already well respected, the other launched a product with a name that did not contain the its essence. Both, oddly enough, only had to change in its R & D (Planning and Product Development) the names of such products and thus, the first again had the same billing before returning the name previously used, and second, when choosing a new name, more compatible with the company's objective in relation to the product obtained considerable growth in its revenues, which came to exceed the expectations of the company itself.