Corporate Entrepreneurship and Business Games: Is this a Winning Combination?
Keywords:
corporate entrepreneurship, business games, entrepreneurship education.Abstract
Objective: the objective of this work is to analyze the effects of using business games for teaching/learning concepts of corporate entrepreneurship. Method: the first phase of the research analyzes the technological/scientific production of the knowledge repository of the Simulated Organizational Management Laboratory in search of elements of corporate entrepreneurship during experience with business games. From this analysis, in the second phase of the research, it was noted that three simulated companies in the laboratory presented all the elements, one being chosen, for convenience, for analysis involving six students from an undergraduate and postgraduate course in administration. Results: the experience with business games can demonstrate the practice of elements of corporate entrepreneurship, contributing to practical training that goes beyond the conventional limits of planning in management schools. Theoretical/methodological contributions: the elements proposed by Bierwerth et al. (2015) that characterize corporate entrepreneurship could be evidenced during the experience for those students who are interested in implementing new strategies during the game. Relevance/Originality: the study contributes to the area of entrepreneurial education under the aspect of innovation in teaching corporate entrepreneurship with active methods. Social/ management contributions: the laboratory can offer a practical environment in the context of corporate entrepreneurship, based on the participant's proactivity. Furthermore, the study demonstrates the contributions of business games to teaching corporate entrepreneurship in a practical laboratory environment, in addition to theoretical exposition.
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