Pluralismo relacional como influenciador de ações de responsabilidade social corporativa de uma rede de pequenas empresas do setor hoteleiro

  • Paula Maines da Silva ULBRA

Resumo

O pluralismo relacional ocorre quando empresas derivam o seu significado e suas ações a partir das relações com vários tipos de entidades. Nesse sentido, as pequenas empresas que atuam de forma conjunta, por meio de redes, podem ser influenciadas pelas múltiplas relações no desenvolvimento de estratégias coletivas de responsabilidade social corporativa (RSC), buscando, assim, sanar problemas socioambientais em seu entorno. Dessa maneira, o presente trabalho teve como objetivo geral compreender como o pluralismo relacional influenciava pequenas empresas em suas estratégias coletivas de responsabilidade social corporativa. O estudo focou em pequenas empresas do setor hoteleiro que eram associadas de uma rede. Em relação aos aspectos metodológicos, esta pesquisa teve caráter qualitativo e utilizou a análise do discurso. Como resultados de pesquisa, concluiu-se que o pluralismo relacional influencia pequenas empresas em suas estratégias coletivas de responsabilidade social corporativa. Esse fato se instala em razão do relacionamento com distintos atores que se detectam dentro da rede, entre todos os associados e também com os que se encontram fora da rede, como Sindicatos de Hotéis, Bares e Restaurantes, entre outros.

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Publicado
27-12-2018
Como Citar
DA SILVA, P. M. Pluralismo relacional como influenciador de ações de responsabilidade social corporativa de uma rede de pequenas empresas do setor hoteleiro. Revista de Turismo Contemporâneo, v. 6, n. 2, p. 315-338, 27 dez. 2018.
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Artigos