Barriers and Facilitators to Event Greening Practices within the Corporate Sphere

Autores

  • Katherine Devenish Bournemouth University – BU, Bournemouth, United Kingdom
  • Miguel Moital Bournemouth University - BU, Bournemouth, United Kingdom

DOI:

https://doi.org/10.21680/2357-8211.2019v7n1ID16519

Resumo

This study explored the barriers and facilitators to event greening within the corporate sphere, attempting to reveal factors which expedite and impede event greening. A case-study approach was utilised by interviewing six members of staff of a UK corporate event organisation. Although many barriers were present, potential facilitators were also uncovered. A lack of management support and formal policies as well as knowledge and resources acted as barriers to corporate event greening within the case-study organisation. Financial resources were also a facilitator, together with clients and temporal changes, therefore more barriers than facilitators were discovered. Many barriers were interconnected, appearing to stem from a short-term cost-benefit perspective. Recommendations for practice and for research are suggested.

Keywords: Barriers. Facilitators. Greening. Corporate Events. Business Events.

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Biografia do Autor

Katherine Devenish, Bournemouth University – BU, Bournemouth, United Kingdom

Katherine Devenish

Degree in Events Management by the Bournemouth University – BU, Bournemouth, United Kingdom

Department of Events and Leisure – Faculty of Management

Email: miss_devenish@hotmail.co.uk

Miguel Moital, Bournemouth University - BU, Bournemouth, United Kingdom

Professor in Events Management in the School of Tourism of Bournemouth University – BU, Bournemouth, United Kingdom     E-mail:mmoital@bournemouth.ac.uk  

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Publicado

28-06-2019

Como Citar

DEVENISH, K.; MOITAL, M. Barriers and Facilitators to Event Greening Practices within the Corporate Sphere. Revista de Turismo Contemporâneo, [S. l.], v. 7, n. 1, p. 1–27, 2019. DOI: 10.21680/2357-8211.2019v7n1ID16519. Disponível em: https://periodicos.ufrn.br/turismocontemporaneo/article/view/16519. Acesso em: 13 jul. 2024.

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