MARKETING DISCUSSIONS ON SOCIALLY RESPONSIBLE: THEORY AND PRAXIS

Abstract

Clarifying the concepts and trends in marketing deals with the social practice is of paramount importance. In this sense, seeks to identify the main similarities and differences between social marketing and social marketing. Also, discusses the social responsibility and ethics in the business of guiding factors such as social practices. To that end, a search of qualitative and descriptive character, with the use of bibliographic material and documentary. Showing marketing concepts that have examined various points of convergence and divergence, where the main difference lies in the first end of each form. It discusses, finally, the practice of socially responsible marketing and demonstrates the misleading speech about the pseudo marketing socially responsible.