MARKETING MANAGEMENT AS A DIFFERENCE IN CUSTOMER SERVICE

Abstract

This article comes to marketing together with emphasizing collaborative management strategies considered in the differential organization, and as a source for this research a company aimed at retail sales. Arose from a clear presentation about the concern of the manager to create a differential that tends to be essential for the organization to stand out in the market. The methodology is based on internal marketing; bringing employees to be aware of (real) value of the company in the community in which it operates, as well as participation from key collaborator x x community organization. The solution enabled this situation represents a configuration of managers in technical parameters to maximize the relationship of consumer satisfaction with these parameters generated from suggestions that will somehow improve the products offered, turning into a loyalty between company and consumer .