Strategic analysis and intervention proposals: a practical case in a microenterprise in Cascavel/PR

Abstract

In the search for competitive advantage, it is up to organizations to choose the paths they wish to follow in order to achieve their goals. Thus, they need to define strategies that align with environmental characteristics, as well as their business model. Thus, regardless of type and size, it becomes relevant that such organizations make use of strategic analysis tools. Therefore, the aim of the present study was, based on the application of two strategic analysis tools, to propose interventions, in order to contribute to the increase in revenue of a microenterpise selling solutions for point card control, located in Cascavel/PR. It is an applied article that, after previous organizational diagnosis carried out based on meetings with the company's partners, application of the proposed tools and market study, enabled the organization's managers to have a clearer view of the environment in which the company operates. and its business model, as well as the implementation of actions to improve the business. In a complementary way, it was possible to demonstrate, from this experience, the importance of the strengthening of relations between the business and academic environments, as well as the possibility of using strategic tools by any type of organization, be it micro, small, medium or large.