Proposal for the application of the Kanban concept for pricing services of microentrepreneurs: a case study in a beauty salon in the ABC Paulista region

Abstract

In the current scenario, despite significant growth in micro-enterprises in Brazil, micro-entrepreneurs still face major challenges, especially regarding adequate pricing, which is essential for competitiveness and market survival. Thus, this study's general objective is to propose the application of the Kanban concept in a beauty salon in the ABC Paulista region, aiming to assist micro-entrepreneurs in pricing services. The exploratory research adopted a mixed-methods approach, including a literature review, Kanban template creation, an interview with the owner, documentary analysis of financial data, and practical application through a case study. To prove the feasibility of the proposed tool, a comparative analysis was performed using specific indicators. Furthermore, a market survey with micro-entrepreneurs is integrated into the study to validate the template's adherence. The results demonstrate that the developed solution is feasible and provides a suitable model for pricing, leading to more efficient financial management for the business.