USE FINANCIAL INDICATORS IN THE EVALUATION PROCESS OF COMPANIES: THE PERCEPTION OF TEACHERS OF ACCOUNTING AND INVESTMENT ANALYST
Abstract
Accounting has as one of its functions support the process of assessment and can make companies through various accounting indicators. Thus, this study aimed to test through a questionnaire whether these indicators are really important in the evaluation process. The questionnaire was sent to teachers of the course of Accounting and Investment Analyst. There were 174 respondents, with the majority of teachers (79%). It was found that the accounting is seen as important in the evaluation process, particularly the Statement of Income (DRE), the Statement of Cash Flows (CFD) and the Balance Sheet, which was considered in that order, the statements more important in the evaluation process. Likewise, the 24 indicators were also analyzed accounting reasonably well evaluated, and rated the worst was the Immediate Liquidity Ratio (average of 6.4971 on a scale of 0 to 10) and what was seen as more important was the return on equity (ROE), averaging 8.6244. There were no differences in response patterns between teachers and Investment Analysts, however, when considering the different titles that might be observed.
Keywords: Financial Indicators, Investment analysts, Accounting professors.
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