Contemporary Art and New Media: Digital Divide or Hybrid Discourse?
DOI:
https://doi.org/10.36025/arj.v2i2.7295Keywords:
New media art, hybrid, contemporary art, art world, market valueAbstract
Front of the new media art (NMA) and its hybrid characteristics for debate in economic and cultural development internationally, this article aims to discuss about the context of a collaborative, transdisciplinary research at the intersections of art, science, and technology around the world. New media expand possibilities for art, and review its aesthetic applications and social implications in science and technology. The debate about the relationship between electronic art and mainstream art has occupied artists, curators, and theorists for many decades and how about NMA has not only tried to place its practices within the theoretical and exhibition contexts of mainstream contemporary art (MCA), but also has developed its own theoretical language and institutional contexts. This text extends the way we understand the relation between the MCA art world, which in the 2000s and 2010s has much more serious competition than ever before, and the NMA, which has achieved a level of self-sustaining autonomous independence that is perhaps unprecedented. This relationship bring discussions of market value, its authority, pluralism and internal frictions.
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