Construção de sentidos sobre o conceito SOCIEDADE em textos da internet: metáforas situadas, frames e argumentação

Abstract

This article aims to demonstrate the way in which cognitive mechanisms articulate in the process of meaning construction about the concept SOCIETY in internet texts. Therefore, as a preliminary study, we identify, based on three textual excerpts, the metaphors underlying the statements, as well as the frames they articulate. Through the analysis, we highlight the conceptualization of SOCIETY as ORGANISM, in the chosen excerpts, and reinforce that the link between metaphors and frames is imminently argumentative, once specific theses are clearly presented and defended through this feature. Thus, we draw attention to the fact that metaphors and frames, in addition to cognitive resources, are discursive tools that put in evidence specific worldviews.
KEYWORDS: Meaning construction, Argumentation, Situated metaphors, Frames.