O movimento “#ELENÃO” e seu apagamento discursivo sob a contranarrativa do “#ELESIM”

Abstract

ABSTRACT: Understanding that language is not transparent, and that discursive productions are a way of constructing narratives through the production of ideologically challenged subjects, we entered the political-discursive scene of the 2018 elections, with the intention of carrying out an investigation, in the light of Analysis French Discourse, on the construction of the counter-speech that debased the success of the largest social demonstration, led by women, in the history of Brazil. Methodologically, we started from the analysis of statements taken from the social network Facebook, where there was the greatest concentration of support for these narratives. With this, we intend to establish the correlation between the antagonistic discourses that culminated in the outcome of the 2018 demonstrations, thus demonstrating how the process of (re) signification that revived discriminatory behaviors took place, which, until then, were thought to be obsolete, but they were reintroduced into the national collective. Therefore, with regard to the construction of the senses, memory and subject, we refer to Pêcheux (2010), with reflections on Courtine (2006), Brandão (2004) and Grigoletto (2005). From the analyzes and verifications, it is possible to perceive the ideological influence that the enunciative arrangements exert on the subjects' practical discursive choices.

KEYWORDS: Discourse Analysis (AD); #EleNão movement; subject; counter-speech.