Cenografia, ethos e argumentação de “Unholy”, de Sam Smith e Kim Petras

Abstract

This article has as its corpus the music video for the song 'Unholy', released in 2023 by the artists Sam Smith and Kim Petras. The objective is to understand how the scenography and the discursive ethos are manifested and how arguments are constructed to persuade the audience/audience. As a methodological resource, we chose documentary research with a qualitative approach. To answer the questions, we rely on studies by Dominique Maingueneau (2008) on ethos and on the Theory of Argumentation by Perelman and Olbrechts Tyteca (2014). The results indicate that the colonizing discourse is crystallized by social and historical practices that legitimize positions that subjugate people from the LGBTQIAPN+ public, specifically in the text's corpus, and other marginalized social groups.