Autenticidade Ambiental e Cultural em Destinos Ecoturísticos
Percepções e Implicações para o Ecoturismo Brasileiro
DOI:
https://doi.org/10.21680/2357-8211.2026v14n2ID41430Palavras-chave:
Comportamento do Consumidor, Ecoturismo, Percepção de Turistas, Sustentabilidade, Valorização CulturalResumo
A crescente demanda por experiências turísticas autênticas tem ampliado o interesse em compreender como a autenticidade ambiental e cultural influencia a percepção dos visitantes em destinos ecoturísticos. Apesar de sua relevância para o planejamento e a sustentabilidade do ecoturismo, a estrutura desse construto ainda é pouco explorada, especialmente no contexto brasileiro. Assim, o estudo objetivou analisar a estrutura do construto de autenticidade ambiental e cultural em destinos ecoturísticos, a partir da percepção da população brasileira, e discutir suas implicações para o ecoturismo. Adotou-se uma abordagem quantitativa, de natureza descritiva e explicativa, utilizando Análise Fatorial Exploratória (AFE) e Análise Fatorial Confirmatória (AFC) para identificar e validar as dimensões do construto. Os dados foram coletados por meio de um questionário estruturado, com escala de sete pontos baseada em Likert, aplicado online entre agosto de 2023 e março de 2024. Após o tratamento dos dados, a amostra final foi composta por 2.016 respondentes. Os resultados identificaram e validaram uma estrutura formada por cinco dimensões: experiências culturais, sustentabilidade do destino, contato com a natureza, valorização de comunidades tradicionais e preocupação com a exploração ambiental. A AFC apresentou índices satisfatórios de ajuste (CFI = 0,991; TLI = 0,978; RMSEA = 0,048), confirmando a validade do modelo proposto. Os achados evidenciam que a autenticidade em destinos ecoturísticos é um construto multidimensional que integra aspectos culturais, ambientais, sociais e éticos. O estudo oferece uma estrutura validada para subsidiar políticas públicas, planejamento e gestão voltados à preservação ambiental, valorização cultural e sustentabilidade dos destinos.
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