BUSINESS INTELLIGENCE E O DIREITO À PRIVACIDADE

APLICABILIDADE DA SEGURANÇA DA INFORMAÇÃO NAS RELAÇÕES DE CONSUMO

Abstract

The use of Business Intelligence by private organizations requires information about the market to offer goods and services that meet their demands, using personal data of their consumers, which can lead to risks to Information Security and the privacy of their customers. Thus, this article aims to demonstrate the legal, technical and theoretical standards that support the application of Business Intelligence and Information Security in the management of personal information of consumers in private commercial institutions. An applied, qualitative, exploratory and descriptive research was adopted, using documentary and bibliographic data, with treatment by the Analysis technique for the presentation of the results. The main results show that the practice of Business Intelligence requires the application of the information security methodology on the personal data of consumers, in order to protect them and meet the constitutional requirements of the Right to Privacy, as there are risks of illicit commercialization of this private data, as well as leaks for illegitimate use, and such organizations may be held civilly liable. Therefore, it is proposed to adopt information security procedures, modify organizations' systems to protect this data, in addition to constant awareness of consumers to authorize the use of their data, in addition to new research on the topic presented.

Keywords: Business intelligence. Personal data. Consumers. Risks.